Guido Tielman, Dutch consul-general in the economically
expanding city of Chongqing [31 million inhabitants], selected LILIANE BV from among approximately 200
Dutch international enterprises as the one with the greatest sales potential in
China by far: “I am very impressed by the Dolls Villa.” Tielman is sounding out
the potential of bringing the LILIANE
Dolls Villa to the children of China at the Wereldveroveraars
conference for conquerors of the world on 13 May 2014.
Tielman: “The Dolls Villa has tremendous sales
potential in China. Here’s an anecdote to illustrate this. I live in a hotel in
Chongqing. I recently passed by a wedding reception in the hotel. Looking
outside, I noticed that there were ten Ferraris at the hotel car park! What I
want to say is that there are many people in China nowadays with serious money.
My British colleague sells Bentleys and he told me that he sold eighty Bentleys
in just four years’ time.”
“This is the Bentley! [pointing to the dolls villa on the screen in the conference hall]
The Dutch Dolls Villa is the Bentley among the world’s doll houses. The Chinese
are very status-oriented. If you, as a parent, are able to buy a LILIANE Dolls Villa, you are a good
parent.”
“Because of the
one-child policy, parents only want the very best for their child. The last
[marketing] element is that the Chinese wish to educate their child to the
highest possible level and give it the best possible upbringing. Parents are
anticipating on the importance of developing a child’s creative potential. The
Dolls Villa can contribute to this ideal.”
